Reinventing Bitpanda for a more intuitive and effective experience in finance
Creative Direction
Strategy
A hub for cutting-edge AI products and customized investment features
Creative Direction
Wealth Coach
Integrating cohesive design guidelines, reusable components, and standards
Creative Direction
Design system
Streamlining a wide array of internal, lengthy tasks for seamless experience
B2B
Selfcare
Award-winning digital journey for Airtel India with innovative, resilient tech
Digitization
Patterns & Components Library
Enhancing Airtel myApp to offer a superior, engaging user experience.
App experience
Customer Experience
Clarifying billing to build trust, enhance satisfaction, and boost retention
Whitelabel
Art of the Possible
Building a scalable, modular approach for Deutsche Telekom's European footprint
eCommerce
Scalable Systems
Reaching AT&T small business audience with a consistent digital voice and brand tone
User experience
eCommerce
From exploring the Art of the Possible, I guided teams of product designers and orchestrated the integration of a comprehensive, multi-brand Design System across the SaaS world. My leadership focused on managing complex initiatives, ensuring they adhered to high ethical standards throughout their execution
